An Analysis of Fair Trade in Coffee – from Equal Exchange in the USA

This is an informative blog post from Equal Exchange in the US, that sets out some of the founding thinking behind the conception and development of fair trade, that started primarily with support for small coffee farmers. It discusses the challenges faced when mainstreaming fair trade and argues against the position taken by Fair Trade USA to pursue volume of fair trade sales by aligning with the major corporations. What do you think?

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