Is Fairtrade a Marketing Ploy for Corporates These days?

This is a short, interesting opinion piece in a blog we just came across. It’s an insightful look at fair trade coffee and whether it is being taken over by the corporates, more as a marketing ploy than a set of guiding principles. What do you think?

http://www.thelamron.com/opinion/the-corporate-appropriation-of-fair-trade-1.2658213#.TqRl97I0mSo

No Comments

No comments yet.

RSS feed for comments on this post.

Sorry, the comment form is closed at this time.