Why Authentic Fair Trade Matters
This article tells the story of the Campesinos Ecológicos de la Sierra Madre de Chiapas (CESMACH) coffee co-operative in Mexico. The article describes CESMACH’s struggle to receive a fair price for its coffee, highlighting the clash between the goals of profit driven corporates and small-scale coffee farmers. It shows how CESMACH went on to change its situation and build a better business model – one that would positively impact on community development. CESMACH has developed a strong relationship with Equal Exchange.
To read the article click here: Why Authentic Fair Trade Matters.